Coffees and Content
Coffees & Content: No-Fluff Social Media & Marketing Insights
If you want straight-to-the-point social media and digital marketing insights that actually move the needle, you’re in the right place.
I’m Loren Tomlinson — founder of The Social Collective, international speaker, and social media strategist. I’ve built a multi-six-figure agency helping brands grow online, and now I’m sharing everything I’ve learned to help creators, brands, and business owners thrive in the digital space.
In Coffees & Content, you’ll get bite-sized, no-BS strategies, real talk on social media trends, and expert insights to help you stay ahead, scale smarter, and make marketing work for you.
Expect the latest platform updates, must-know strategies, and behind-the-scenes insights from industry experts — all delivered in a way that’s easy to digest and instantly actionable.
So grab a coffee, hit play, and let’s dive in.
☕ Follow & connect: @coffeesandcontentpod & @loren_thesocialcollective
Coffees and Content
214 - Instagram Hashtag Changes: What They Mean for Your Marketing Strategy
This week I break down a significant update to Instagram hashtags, sharing how it impacts businesses and content creators. I explore why this change is a timely reminder to prioritise strong marketing foundations and messaging over quick-fix tactics. I then discuss how you can shift your focus from hashtags to creating impactful, audience-centered content while building brand recognition and community.
Whilst you listen, I encourage you to embrace the evolving social media landscape so that your business can thrive in the long term.
In this episode, you’ll learn:
- Why Instagram is removing the ability to follow hashtags and what this means for you
- What opportunities this change will give businesses and content creators
- Practical tips to adapt and connect with your audience authentically
- The power of marketing foundations like your 1% ideal client, value proposition, and transformation
- Why it’s important to create high-quality, relevant content that resonates deeply with your audience
- What social media tactics you should avoid over-relying on
What were your key takeaways from this week's episode?
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Instagram - @thesocialcollective_nz and @coffeesandcontentpod
Website - www.thesocialcollective.co.nz
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