.png)
Coffees & Content | Marketing, Social Media & Digital Strategy Podcast
Coffees & Content | What's Actually Working in Marketing Right Now
If you want straight-to-the-point marketing insights you can actually use, you're in the right place.
Hosted by Loren Tomlinson, founder of The Social Collective, international speaker, and social media strategist. Loren and her team run marketing every week for service businesses across NZ and Australia. The ads, the content, the email, all of it. This podcast is where they report back.
Coffees & Content covers what's working right now, what's changed, and what they'd do differently, straight from inside the accounts. Expect real talk on the digital space, the strategies delivering results this week, and honest conversations about what it actually takes to make marketing perform.
No fluff. No textbook advice. Just the stuff that matters, from people doing the job in real time.
Grab a coffee, hit play, and let's get into it.
🎙️ Presented by The Social Collective. Follow & connect: @loren.thesocialcollective
Episodes
103 episodes
603: Live From Cocktails & Conversations: The AI Panel
It's finally here. The Cocktails & Conversations panel, live and recorded, is Part 1 of a two part drop, and it's everything you were in the room for or heard about after.Karrina Mountfort (The AI Assembly) and Angela March (Brainchi...
.png)
602: Why In-Person Events Are Your Best Marketing Move
Fresh off hosting our own event this week, I'm talking through something I think gets dismissed way too often: showing up in person. In this episode:Why in-person is having a real comeback, and why that's not nostalgiaThe f...
601: Why Coffees & Content Is Back (And What Changed)
We're back on the mic after a couple of weeks away, and there's a reason for the hiatus, plus a name change we need to talk about. This episode is the full story behind why the show has gone back to Coffees & Content, and what's actually di...
From Face-to-Face to Follow Up - Recorded live at the NZ Winter Gift Fairs, Christchurch
In this episode, Loren shares the talk she gave at the NZ Winter Gift Fairs in Christchurch on how to keep sales coming in after customers walk away from your stall. She breaks down the three things your marketing needs (visibility, nurturing a...
Why Your AI Content Sounds Like Everyone Else's (And How to Fix It)
I was recently asked to come back and speak to a room of NZIE students about AI marketing, and I didn't hold back. This one's a proper look inside how we actually use AI at The Social Collective, not the highlight reel version.What's cov...
I Didn't Open a Studio for the Reason You Think
The secret's finally out, TSC Studios is open. But this episode isn't really about the studio. It's about the problem it solved, and why that same problem is probably quietly stalling your marketing too.I walk through the real decision b...
No New Episode This Week (But Big News Is Coming)
Quick one this week, besties.There's no new In Her Empire Era episode today, but don't panic, it's for a good reason. I've been sitting on some exciting news that deserves its own full episode next week, and I didn't want to rush it....
Coffees and Content: LinkedIn, AI Search & Getting Found in 2026
This week's episode is a quick but important one - recorded from the car on a busy Monday morning because some updates genuinely can't wait.We're covering what AI is actually doing to how people find businesses right now, why your Linked...
Why Your Marketing Keeps Falling Apart (And It's Got Nothing To Do With Your Content)
This week I'm sharing a piece of feedback that stopped me in my tracks - a brand new client who not only loved the content my team delivered in their very first month, but was equally impressed by the systems and processes behind how it was del...
The Algorithm Isn't Punishing AI. It's Punishing Sameness | Coffees & Content
Instagram just changed something that sounds small but changes everything for anyone creating content on the platform. And once you hear what it actually means, you'll realise this isn't just an Instagram update - it's a signal about where ever...
Ecommerce vs Service Marketing: What Happens After the Lead Comes In
Two of our clients had some of the biggest wins of their businesses this week. And it got my team and I thinking hard about one of the biggest gaps I see in service businesses: what happens to your marketing the moment a lead arrives.Wha...
Coffees and Content: Social Media Is the Shop Front Now
This week's episode came out on a Tuesday ... and I promise it was worth the wait.I've just come off the back of speaking at the Christchurch Winter NZ Gift Fairs (more on that very soon), and I'm recording this before heading into an Au...
Your Referrals Will Dry Up. Here's What to Build Now.
Hot off a conversation with my senior account manager Morgan over lunch - we keep noticing the same thing with business owners we meet. Growing off referrals, feeling comfortable, and not building anything underneath it.I wanted to get h...
Coffees & Content: Instagram Now Rewards Shares (And Two Other Updates You Need This Week)
This week something quietly shifted in the algorithm - and it might already be affecting your reach without you knowing.I'm covering three updates this week that every business owner needs to understand right now, across Instagram, Link...
How to Use LinkedIn to Grow Your Business in 2026
If you've been sleeping on LinkedIn, this episode is your wake-up call.This week I'm sharing a conversation I had with a potential client last week that perfectly illustrates why LinkedIn is the most underrated tool in your marketing sta...
Coffees and Content: ChatGPT Ads Are Here and Instagram Reach Is Dead
Welcome back to another Coffees & Content Monday. This week I'm breaking down three things happening in the marketing world right now - including one we're already testing inside The Social Collective.OpenAI has quietly opened the do...
Why your pipeline is drying up - and the marketing levers you need to pull right now
Recorded from a hotel room in Sydney at 9pm ... because sometimes building your empire looks like getting cozy in a robe and showing up anyway.This episode is a candid, unfiltered conversation about one of the most important marketing qu...
Why Instagram hashtags are dying - and why LinkedIn is your biggest missed opportunity
Things are changing fast in the social media world. This episode cuts through the noise so you can stay ahead without spending hours keeping up yourself.This is the very first Coffees & Content episode under the new In Her Empire Era...
We need to talk about what's next ...
After almost four years of the Coffees & Content newsletter and over a year of this podcast, something had to change. Not because it wasn't working, but because it was time for something bigger.In this episode, I'm sharing what's bee...
How Video Killed the Podcast Star (and a serious look at our marketing)
In this episode, I'm sharing my candid reflections on the challenges of podcasting in the age of video content, platform pressure, and the importance of authentic engagement. I'm chatting through my journey of balancing quality with authenticit...
Community, Resilience & What I Took Away From the Social Summit
I'm recording this one from my hotel room in Melbourne with about 20 minutes before I have to catch a flight - so this is a bite-size one, but it's a good one.I just wrapped up a few days at the Social Summit and I'm leaving feeling so i...
How We Actually Use AI at the Social Collective (And What We'll Never Let It Do)
Everyone is talking about AI right now. And honestly? A lot of it is noise. So I wanted to cut through it and share exactly what we are doing behind the scenes at the Social Collective - what's working, what we've learned, and where I draw a ve...
Building a Personal Brand That Actually Works With Stephanie Lai
I am so excited about this one. I'm sitting down with the incredible Stephanie Lai - award-winning content creator, Kiwi entrepreneur now based in Sydney, founder of Besa Social, and honestly one of the most authentic people I've come across in...
Marketing Decisions That Actually Moved the Needle in 2025
I'm back with one of my favourite people, Amy Dickinson from the Social Summit, and now also the 1-800-CHATLINE podcast, because we've officially converted her to the podcasting world.This one is a proper behind the scenes conversation. ...
How We Sold Out Our Biggest Event Yet in Two Weeks (With Zero Ad Spend)
I'm pulling back the curtain on the launch of In Her Empire Era (a sold out, nearly 60-woman private cinema experience for women in business) and breaking down exactly how it happened with no ad spend and one launch email.The short answe...