Coffees and Content
Coffees & Content: No-Fluff Social Media & Marketing Insights
If you want straight-to-the-point social media and digital marketing insights that actually move the needle, you’re in the right place.
I’m Loren Tomlinson — founder of The Social Collective, international speaker, and social media strategist. I’ve built a multi-six-figure agency helping brands grow online, and now I’m sharing everything I’ve learned to help creators, brands, and business owners thrive in the digital space.
In Coffees & Content, you’ll get bite-sized, no-BS strategies, real talk on social media trends, and expert insights to help you stay ahead, scale smarter, and make marketing work for you.
Expect the latest platform updates, must-know strategies, and behind-the-scenes insights from industry experts — all delivered in a way that’s easy to digest and instantly actionable.
So grab a coffee, hit play, and let’s dive in.
☕ Follow & connect: @coffeesandcontentpod & @loren_thesocialcollective
Coffees and Content
The Essential Guide to Effective Facebook Advertising (TBT)
It's another THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet).
This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad efforts and the benefits of starting with a budget-friendly approach.
Get ready to transform your advertising game and boost your business like never before!
In this episode you will learn:
- How to manage ads yourself before considering professional help
- Practical budgeting advice for Facebook ads
- Ways to grow your online presence organically
- Why you need to stop boosting posts on iOS
- The importance of aligning ad content with customer interests
- Benefits of consistent advertising for data gathering and improved long-term marketing outcomes
- Why you should maintain cohesive imagery across different platforms
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What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you.
Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box.
Resources mentioned:
The Social Collective Marketing toolkit - 10% off with code 'LAUNCH10'
Get in touch:
Instagram - @thesocialcollective_nz ; @coffeesandcontentpod
Website - www.thesocialcollective.co.nz
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- Instagram: @coffeesandcontentpod
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- Substack: https://coffeesandcontent.substack.com/
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- Have a marketing question? Email hello@coffeesandcontentpod.com
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If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
