Coffees and Content

Building a Marketing Community That Actually Matters (with Chanel Clark)

Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies Season 3 Episode 7

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In today’s episode of Coffees and Content, I’m joined by the absolute powerhouse that is Chanel Clark — marketing consultant and founder of The Marketing Club (TMC), a growing community of over 10,000 marketers across Australia and New Zealand. 👏

We talk about how she built a thriving marketing network, how to stay real on LinkedIn (spoiler: no fluff here), and the not-so-pretty truth behind burnout and building something that matters.

Chanel shares how she unintentionally built a personal brand that sells without selling, why you don't need fancy tech to make your business work, and how to balance building your dream project alongside paid work — without losing yourself in the process.

If you’ve ever wondered how to grow a true community, build a business with heart, or bounce back from burnout, this episode is your sign. 💥

What We Cover:

  • How Chanel turned a passion project into a 10K+ strong community (without a business plan!)
  • The power of showing up as yourself on LinkedIn (and what that actually looks like)
  • Going viral without trying - and what it taught her about marketing
  • What most “community building” gets wrong
  • How she manages consulting, content, events and community without burning out (again)
  • Why authenticity is Chanel’s greatest marketing tool - and how it’s built her business

Connect with Chanel:

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