Coffees and Content
Coffees & Content: No-Fluff Social Media & Marketing Insights
If you want straight-to-the-point social media and digital marketing insights that actually move the needle, you’re in the right place.
I’m Loren Tomlinson — founder of The Social Collective, international speaker, and social media strategist. I’ve built a multi-six-figure agency helping brands grow online, and now I’m sharing everything I’ve learned to help creators, brands, and business owners thrive in the digital space.
In Coffees & Content, you’ll get bite-sized, no-BS strategies, real talk on social media trends, and expert insights to help you stay ahead, scale smarter, and make marketing work for you.
Expect the latest platform updates, must-know strategies, and behind-the-scenes insights from industry experts — all delivered in a way that’s easy to digest and instantly actionable.
So grab a coffee, hit play, and let’s dive in.
☕ Follow & connect: @coffeesandcontentpod & @loren_thesocialcollective
Coffees and Content
213 - Maximise Your Reach: The Latest Social Media Updates for Creators and Brands
Welcome to another monthly social media updates episode, today I am going to dive into the latest across Instagram, LinkedIn, and YouTube, helping you stay ahead of your social media game.
From Instagram’s upcoming features like adding photos and videos to existing carousels, to YouTube’s experimentation with hyperlinked blue comments, I cover what these changes mean for creators and brands. I also share LinkedIn’s top three tips for short videos, offering actionable advice for maximising engagement and reach.
Grab your coffee, take notes, and get ready to elevate your content strategy for the months ahead!
In this episode, you’ll learn:
- How to improve your reach on Instagram
- What IG is doing to offer you more insights into your Reel performance
- Upcoming features for carousels on IG
- Ways to repurpose content on LinkedIn
- How to maximise impact of short form videos on LinkedIn
- Why YouTube is testing TikTok-like hyperlinked blue comments
- The importance of planning your content strategy for 2025
What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.
Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!
Resources mentioned:
Link to 2025 Marketing Prep Checklist
Get in touch:
Instagram - @thesocialcollective_nz and @coffeesandcontentpod
Website - www.thesocialcollective.co.nz
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