Coffees and Content
Coffees & Content: No-Fluff Social Media & Marketing Insights
If you want straight-to-the-point social media and digital marketing insights that actually move the needle, you’re in the right place.
I’m Loren Tomlinson — founder of The Social Collective, international speaker, and social media strategist. I’ve built a multi-six-figure agency helping brands grow online, and now I’m sharing everything I’ve learned to help creators, brands, and business owners thrive in the digital space.
In Coffees & Content, you’ll get bite-sized, no-BS strategies, real talk on social media trends, and expert insights to help you stay ahead, scale smarter, and make marketing work for you.
Expect the latest platform updates, must-know strategies, and behind-the-scenes insights from industry experts — all delivered in a way that’s easy to digest and instantly actionable.
So grab a coffee, hit play, and let’s dive in.
☕ Follow & connect: @coffeesandcontentpod & @loren_thesocialcollective
Coffees and Content
105 - Recession-Proof Your Marketing: A Social Media Survival Guide
Marketing is often the first expense people reduce in their business during a recession, but there are actually many benefits of staying consistent with your marketing efforts in times of economic downturn. That’s why this week I explore strategies for businesses to navigate challenging times by leveraging the power of social media.
From organic content creation to engaging with user-generated content and collaborations, I share actionable insights to maintain brand visibility, relevance, and connection with your audience. And guess what, some of these strategies won't cost you a thing!
This episode will provide you with a comprehensive guide to adapt the way you market your business and thrive in uncertain economic climates.
In this episode you will learn:
- How to focus on organic content creation using the tools available to you
- Strategies for utilising user-generated content (UGC) and leveraging collaborations to amplify brand reach
- Techniques for reminding your audience the value of your products or services and demonstrating their benefits effectively
- How to embrace video content to increase visibility and engagement
- Tips on starting conversations and interacting authentically with your audience
- How to monitor and adjust your social media strategy in response to changing market dynamics
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I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email.
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Get in touch:
Instagram - @thesocialcollective_nz and @loren_thesocialcollective
Website - www.thesocialcollective.co.nz
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