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In Her Empire Era | Marketing & Business Podcast
In Her Empire Era | No-Fluff Business & Marketing Insights
If you want straight-to-the-point business and marketing insights that actually move the needle, you're in the right place.
I'm Loren Tomlinson - founder of The Social Collective, international speaker, and social media strategist. I've built a seven-figure agency helping brands grow online, and now I'm sharing everything I've learned to help founders and business owners build something they're proud of.
In Her Empire Era is where business and marketing meet. Expect real talk on what's happening in the digital space, the strategies that are actually working, and honest conversations about what it takes to grow and scale in today's world.
No fluff. No textbook advice. Just the stuff that matters - delivered by someone who's in it with you.
Grab a coffee, hit play, and let's get into it.
🎙️ Follow & connect: @inhererampireera & @loren_thesocialcollective
In Her Empire Era | Marketing & Business Podcast
How We Sold Out Our Biggest Event Yet in Two Weeks (With Zero Ad Spend)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
I'm pulling back the curtain on the launch of In Her Empire Era (a sold out, nearly 60-woman private cinema experience for women in business) and breaking down exactly how it happened with no ad spend and one launch email.
The short answer? Years of work. The long answer? This episode.
In this episode I cover:
- Why most launches feel harder than they need to
- What actually builds a sellout-worthy audience over time
- Why alignment beats ad spend every single time
I'm also sharing the personal story behind why The Devil Wears Prada inspired the whole thing - including the week at New Zealand Fashion Week that completely changed the direction of my career.
LINKS & RESOURCES
Join the In Her Empire Era waitlist → thesocialcollective.co.nz/in-her-empire-era
Follow us on Instagram → @loren.thesocialcollective
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Have a question? Click here to send it to me!
Links:
- Join the IHEE WhatsApp community
- Follow on Instagram: @inhererampireerapod
- Find Loren on LinkedIn: Loren Tomlinson
- Visit us at: inherempireera.com
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If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.
