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Coffees and Content
Coffees & Content: No-Fluff Social Media & Marketing Insights
If you want straight-to-the-point social media and digital marketing insights that actually move the needle, you’re in the right place.
I’m Loren Tomlinson - founder of The Social Collective, international speaker, and social media strategist. I’ve built a multi-six-figure agency helping brands grow online, and now I’m sharing everything I’ve learned to help creators, brands, and business owners thrive in the digital space.
In Coffees & Content, you’ll get bite-sized, no-BS strategies, real talk on social media trends, and expert insights to help you stay ahead, scale smarter, and make marketing work for you.
Expect the latest platform updates, must-know strategies, and behind-the-scenes insights from industry experts — all delivered in a way that’s easy to digest and instantly actionable.
So grab a coffee, hit play, and let’s dive in.
☕ Follow & connect: @coffeesandcontentpod & @loren_thesocialcollective
Coffees and Content
Building a Personal Brand That Actually Works With Stephanie Lai
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I am so excited about this one. I'm sitting down with the incredible Stephanie Lai - award-winning content creator, Kiwi entrepreneur now based in Sydney, founder of Besa Social, and honestly one of the most authentic people I've come across in this industry.
We got into everything ... and I mean everything.
Steph has been creating content since three months after Instagram hit the app store, built a travel following over years of showing up consistently before anyone was paying attention, and has quietly grown a marketing agency, a supplements brand, a matcha brand, and a tech company - all while staying completely true to who she is online.
This episode is for anyone who's ever wondered how long it actually takes to build something real, why authenticity isn't just a buzzword, and what it looks like to grow a business without burning yourself into the ground doing it.
In this episode we cover:
- Why it took three solid years before Steph saw any real traction - and what kept her going
- The reason she refused to merge her accounts even when an agent told her she was losing money
- What the first six months of building Bea Social actually looked like
- Why voice noting your community might be the most underrated thing you can do
- Where Steph sees content creation heading in 2026 and why there is still absolutely a seat on the bus for you
LINKS & RESOURCES
Follow Steph → @stephanielai and @thetravelkid.nz
Follow me → @thesocialcollectiveofficial
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://lorentomlinson.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email hello@coffeesandcontentpod.com
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