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Coffees and Content
Coffees & Content: No-Fluff Social Media & Marketing Insights
If you want straight-to-the-point social media and digital marketing insights that actually move the needle, you’re in the right place.
I’m Loren Tomlinson - founder of The Social Collective, international speaker, and social media strategist. I’ve built a multi-six-figure agency helping brands grow online, and now I’m sharing everything I’ve learned to help creators, brands, and business owners thrive in the digital space.
In Coffees & Content, you’ll get bite-sized, no-BS strategies, real talk on social media trends, and expert insights to help you stay ahead, scale smarter, and make marketing work for you.
Expect the latest platform updates, must-know strategies, and behind-the-scenes insights from industry experts — all delivered in a way that’s easy to digest and instantly actionable.
So grab a coffee, hit play, and let’s dive in.
☕ Follow & connect: @coffeesandcontentpod & @loren_thesocialcollective
Coffees and Content
How We Actually Use AI at the Social Collective (And What We'll Never Let It Do)
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Everyone is talking about AI right now. And honestly? A lot of it is noise. So I wanted to cut through it and share exactly what we are doing behind the scenes at the Social Collective - what's working, what we've learned, and where I draw a very firm line.
This is also the very first episode of a brand new monthly segment I'm launching called In Her Empire Era - a solo series where I pull back the curtain on what's really happening inside the business. The decisions we're making, the tools we're using, and what it actually looks like to build and grow in real time.
This month we're starting with AI - because it's the conversation I'm having with everyone right now and I refuse to gate keep it behind a paywall.
I'm sharing how my team and I use AI as a think tank, not a replacement for our brains, why I made it a non-negotiable rule that we think first and use AI second, and what I genuinely believe AI will never be able to replace no matter how advanced it gets.
In this episode I cover:
- Why using AI to do your thinking for you is slowly eroding your brand
- Exactly how we use AI at TSC ... and what we don't touch with it
- How we went from three months to nail a client's voice down to one or two
- The boundaries I've put around AI use within my team and why
- What to protect and what to hand over when it comes to AI in your business
Have a question? Click here to send it to me!
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- Substack: https://lorentomlinson.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email hello@coffeesandcontentpod.com
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