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In Her Empire Era | Marketing & Business Podcast
In Her Empire Era | No-Fluff Business & Marketing Insights
If you want straight-to-the-point business and marketing insights that actually move the needle, you're in the right place.
I'm Loren Tomlinson - founder of The Social Collective, international speaker, and social media strategist. I've built a seven-figure agency helping brands grow online, and now I'm sharing everything I've learned to help founders and business owners build something they're proud of.
In Her Empire Era is where business and marketing meet. Expect real talk on what's happening in the digital space, the strategies that are actually working, and honest conversations about what it takes to grow and scale in today's world.
No fluff. No textbook advice. Just the stuff that matters - delivered by someone who's in it with you.
Grab a coffee, hit play, and let's get into it.
🎙️ Follow & connect: @inhererampireera & @loren_thesocialcollective
In Her Empire Era | Marketing & Business Podcast
How Video Killed the Podcast Star (and a serious look at our marketing)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, I'm sharing my candid reflections on the challenges of podcasting in the age of video content, platform pressure, and the importance of authentic engagement. I'm chatting through my journey of balancing quality with authenticity, the impact of platform choices on content creation, and practical advice for marketers and creators.
Key Topics
- The impact of platform pressure on content creators
- The shift from traditional podcasting to video and social media
- Authentic engagement versus performative content
- Strategies for sustainable content creation
- The importance of focusing on platforms that align with your brand
Resources:
- The Social Collective Marketing Audit - https://www.thesocialcollective.co.nz/marketing-audit
Have a question? Click here to send it to me!
Links:
- Join the IHEE WhatsApp community
- Follow on Instagram: @inhererampireerapod
- Find Loren on LinkedIn: Loren Tomlinson
- Visit us at: inherempireera.com
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If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.
